• Learn to create "Leaders at All Levels! " The success of businesses today is characterized by leaders at all levels who take action when they see something that needs to be done
• Getting Things Done! ...through others at all levels who seize opportunities and take initiative
• Instill a profound sense of change readiness and agility within your organization
• Learn to apply John Kotter's 8-Step Process for successful change in your organization

• Identify a change that you have an ownership in leading
• Learn how to raise the level of importance of your needed change so that it gets enough attention
• Create elements of a vision of what would happen if the change is achieved
• Identify others whose skills, attitudes, reputations and support you need to get buy-in
• Identify additional forces that will increase or decrease the likelihood of being able to achieve this change
• Discover additional changes that need to occur as a result of making the first change or to support it
• Identify NoNo (negative) behavior across the organization and take steps to eliminate it
• Assess your current state and identify gaps that need attention in order to make the change a reality
• Create a Team or Individual Action Plan that will keep you focused on how to achieve this change
  

• Create a Sense of Urgency around needed changes
• Identify team member traits and characteristics needed to assemble Leadership Teams capable of guiding change efforts effectively
• Create a vision of the future that is compelling and helps people focus on the benefits of change
• Develop communications plans and key messages that generate buy-in to your vision of the change
• Identify and remove obstacles that prevent people from taking action
• Create and celebrate consistent small wins to sustain momentum for change
• Know when it’s time to push harder for more change
• Develop strategies for instilling a new culture based upon new ways of doing things
• Instill and develop leadership for change amongst others on your team and across the organization
• Facilitate workshops with others to accelerate current change initiatives and develop a change-ready
  organization
  

SET THE STAGE

1. Create a Sense of Urgency.
2. Pull Together the Guiding Team.

DECIDE WHAT TO DO

3. Develop the Change Vision and Strategy.

MAKE IT HAPPEN

4. Communicate for Understanding and Buy-in.
5. Empower Others to Act.
6. Produce Short-Term Wins.
7. Don’t Let Up.

MAKE IT STICK

8. Create a New Culture.

The Change Scorecard focuses your attention on unresolved or incomplete steps in the change process. Teams can more easily talk about what is going on and what needs to happen.

“Whether you work in a business or the business of life, everyone from CEOs to high school students can gain from what they take from this story.”

“Leaders and managers around the world have read his highly respected book, Leading Change, and have discovered that using his Eight Steps is the best way to ensure a successful organizational change.”

From the foreword by Spencer Johnson, M.D., author of Who Moved My Cheese?

“Our Iceberg Is Melting has been a very successful grounding tool for folks to get their heads, hearts and minds around the extreme changes we are going through.”

Patty McKay, Senior HR Manager, Abbott Vascular

“I have spoken with many participants... you guys get very high marks from all.”
“This is the most impactful training that we have ever received.”
“I hope this message will be carried throughout the organization.”
“Thank you and your team for delivering such a dynamic class.”
“The learning was direct and practical with an immediate action plan to deploy.”“Whether you work in a business or the business of life, everyone from CEOs to high school students can gain from what they take from this story.”

14 Dr. Mostafa Musharafa St. El Merghany, Heliopolis, Cairo, Egypt.
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E-mail: iceberg@zadgroup.org